Scotland has a rich heritage and culture and there are plenty of new experiences and attractions to discover in 2025 that are travel trade ready. From engaging new heritage centres to reopening of historic castles and cutting-edge exhibitions, come and see what Scotland has to offer in the year ahead.
Craigievar Castle
Location: Aberdeenshire
Contact: The National Trust for Scotland
The castle that inspired Walt Disney has recently reopened after a period of conservation work, re-painting its much-loved pink exterior.
What makes it special?
It’s one of Scotland’s most recognisable castles, with its fairytale connections and looks. And, of course, it’s pink! The Scots Baronial tower house dates back to 1576 so it’s a great addition to the holiday for those looking for historical connections.
All the useful details:
- New private tour offering with pink G&T on the rooftop
- Partnered with Lost Loch Distillery
- Can host up to 10 people max on this exclusive B2B tour
- NTS group rates can save 40% on standard admission
Culzean Castle
Location: Ayrshire
Contact: The National Trust for Scotland
The elaborate Robert Adam architecture and extensive grounds make Culzean a must-visit if your clients are looking to delve deeper into the heritage and culture of Ayrshire.
What makes it special?
Culzean Castle packs a punch! It sits imposingly on a cliff-top and was designed by one of Scotland’s most treasured architects. The new dining experience for groups that’s available in 2025 offers an immersive experience with the very best of local Scottish produce.
All the useful details:
- New ‘A Taste of Scotland’ dining experience available in partnership with Mharsanta
- Takes place in the historic State Room
- NTS group rates can save 40% on standard admission
Perth Museum
Location: Perth
Contact: Perth Museum
Perth Museum opened in spring 2024 following a £26 million refurbishment, with brilliant new design and incredible historical objects. Its latest exhibition, ‘Waters Rising’, just opened.
What makes it special?
Your clients can also visit the Stone of Destiny, one of Scotland and the UK’s most significant historical objects. Perth Museum offers a Stone of Destiny and Highlights Tour for travel trade groups. There’s also the option to book exclusive access tours outside of public opening hours.
All the useful details:
- Inspiring display for visitors to engage with the Scottish climate emergency
- Tours are 1 hour (dependent on group size). Groups larger than 30 persons will be placed into smaller groups for ease of movement around the Museum.
The Kelpies Experience
Location: Falkirk
Contact: Kelpies at The Helix / The Kelpies Experience
A brand new unique experience at the world’s largest equine sculptures – an aerial climb that takes you straight to the horse’s mouth!
What makes it special?
The Kelpies Experience involves a 25-metre aerial climb, inside the Kelpies, using ladders and high-level walkways. Expert guides will immerse participants in the fascinating history of the canals, the vital role played by the Clydesdale Horse and how this inspired internationally renowned sculptor Andy Scott to create The Kelpies.
All the useful details:
- Each tour lasts 90 minutes
- Participants will be provided with and required to wear PPE (helmets and harnesses)
- The Kelpies Experience will only be available initially for large group bookings
Brucefield Estate
Location: Clackmannanshire, Forth Valley
Contact: Brucefield Estate
Brucefield Estate is magically situated in 1,000 acres of charming Scottish woods and land with a rich history. It is comprised of 5-star accommodation, Scandi-inspired escapes and the chance to combine luxury with the rugged beauty of Scotland’s natural landscapes.
What makes it special?
A new travel trade experience, the heritage talk, provides a truly unique opportunity to be guided around the estate and grounds by the owner of the house. The personal stories, details and historical background of the Bruces, Abercrombies, Jacobites and pilgrimages make it an unforgettable Scottish experience.
All the useful details:
- Travel trade heritage talk run by the owner of the house
- High-end experience
- Outlander-themed lunch provided
- Max group size of 14
- Easily accessible from Perth and Stirling, within an hour of Edinburgh and Glasgow
HARP Archaeology tours & experiences
Location: The Scottish Borders
Contact: HARP Archaeology
Learn more about the tumultuous history of the Scottish Borders, digging into deep history with an archaeological experience. New ‘Romans, Reivers and the Rough Wooing’ tour available. Led by a local historian, guests are given the opportunity to walk in footsteps of the Romans on this tour.
What makes it special?
The chance to gain new perspective by discovering more about the culture and heritage of the past. Guests are able to have a go themselves, from recording monuments to actually getting to see archaeological objects up close. Perfect for clients looking to get their hands dirty!
All the useful details:
- Bespoke tours and experiences for small groups
- Taking place across the Scottish Borders
- Itineraries range from 1-5 days
National Museum of Scotland – Mercat Tours
Location: Edinburgh
Contact: Mercat Tours
Uncover one of Scotland’s most popular attractions in a whole new light with new bespoke tours to unveil the history and culture of the nation in a manageable way.
What makes it special?
This new partnership, combining a 5-star attraction (the most popular in the UK outside of London) with an award-winning tour company is the perfect way to experience the National Museum. Mercat Tours pick out key exhibitions and objects to give an overview of Scotland’s story.
All the useful details:
- Five different themes to suit all itineraries and client interests
- Themes: A History of Scotland in 10 Objects, What Makes a Scot, Scotland’s Dark History, Exploding the Myths and Symbols of Scotland
- Fully accredited expert guides
- Option to upgrade your tour with exclusive access to private rooms and dining
- Pre-opening or after-hours tours available for travel trade groups for a truly memorable experience
Brora Heritage Centre
Location: The Highlands
Contact: Brora Heritage Centre
Brora’s new heritage centre and museum is due to open in summer 2025 in the beautiful Sutherland region in the north of the Highlands.
What makes it special?
The state-of-the-art community heritage hub will be housed in a former parish school, converted by Brora Heritage. The historic building will give visitors insight into the former industrial hub of the northern Highlands, including its fascinating salt production and brickmaking heritage.
All the useful details:
- Due to open summer 2025
- Open daily from Easter – October
- Near NC500 route
- Augmented reality to enhance storytelling experience
- Group experiences available for up to 12 people
Inverness Castle Experience
Location: Inverness
Contact: Inverness Castle Experience
One of the most highly anticipated attractions opening in Scotland in 2025, the Inverness Castle Experience in the heart of the city will celebrate the rich history and culture of the Highlands.
What makes it special?
The experience is situated in central Inverness, in the atmospheric existing castle building which used to be the home of Inverness’s prison and courts. The original building and gardens have been transformed into an engaging visitor attraction.
All the useful details:
- Set to open in 2025
- Located in central Inverness
- Tells the story of the spirit and hidden gems of the Highlands
We regularly update the listings of trade-ready businesses on our Travel Trade website, so do check back for the latest entries.