This page is dedicated to the B2B events the Travel Trade team are attending and/or organising.
We are sharing the agenda below to give you the opportunity to meet the team and connect with Scottish tourism businesses through these events. Joining us at an event, exhibition or business development mission is a perfect occasion to source practical information and take inspiration for your next programmes.
There are a variety of events to choose from which we will update regularly.
If you have any queries, please contact travel.trade@visitscotland.com.
*VisitScotland attendance at events is subject to change.
May 2025
Name: Virtual Roadshows – Selling Luxury Travel
Event Dates: 5 – 8 May 2025
City/Location: Virtual
Market: North America
VisitScotland Attendance: Yes
Description: A virtual roadshow for those looking to connect with companies to discuss their luxury travel opportunities.
Registration: Via website
Name: AdventureELEVATE North America
Event Dates: 28 – 30 May 2025
City/Location: Live (Colorado, USA)
Market: North America
VisitScotland Attendance: Yes
Description: This education and networking conference brings together thought-leaders and practitioners from the adventure travel sector.
Registration: Via ATTA
September 2025
Name: Destination Britain North America 2025
Event Dates: 10-14 September 2025
City/Location: Live (North America, location tbc)
Market: North America
VisitScotland Attendance: Yes
Description: Destination Britain North America brings together UK international trade-ready businesses with hand-picked buyers from these lucrative markets, along with expert-led seminars and workshops.
Registration: Not yet open – see VisitBritain website
Name: IFTM Top Resa
Event Dates: 23 – 25 September 2025
City/Location: Live (Paris, France)
Market: France
VisitScotland Attendance: Yes
Description: IFTM Top Resa is the only B2B trade show specialised in tourism in France. It is an essential event for exploring, sharing and discovering what leisure, business and MICE travel have to offer.
Registration: Via IFTM
October 2025
Name: International Golf Travel Market
Event Dates: 20 – 23 October 2025
City/Location: Live (Cannes, France)
Market: Global
VisitScotland Attendance: Yes
Description: The International Golf Travel Market (IGTM) is a community for golf travel professionals who are looking for a highly focused and cost-effective way to grow their business. Pre-scheduled meetings are the heart of the International Golf Travel Market, which provide golf destinations, resorts and courses with the opportunity to connect with leading golf travel agents and tour operators who help grow the world’s outbound tourism market
Registration: Via IGTM
Name: ETOA Global European Marketplace
Event Dates: 31 October & 3 November 2025
City/Location: Live (London, England)
Market: Global
VisitScotland Attendance: Yes
Description: Global tour operators and travel buyers meet the best European product in this contracting event.
Registration: Via ETOA
Name: VisitBritain Spain roadshow
Event Dates: October 2025 – tbc
City/Location: Live (Spain)
Market: Spain
VisitScotland Attendance: Yes
Description: Covering three destinations, the roadshow will allow you to meet and do business with a selected audience of key travel agents and tour operators in Spain.
Registration: Not yet open – see VisitBritain website
November 2025
Name: World Travel Market
Event Dates: 4 – 6 November 2025
City/Location: Live (London, England)
Market: Global
VisitScotland Attendance: Yes
Description: Staged annually in London, World Travel Market (WTM) is a must attend B2B exhibition that provides a unique opportunity for the global travel trade industry to meet, network, negotiate and conduct business. By attending this event, businesses will efficiently, effectively and productively gain an immediate competitive advantage for their business and stay abreast with the latest developments in the travel industry.
Registration: Via WTM
Name: Europe Travel Marketplace Asia Pacific
Event Dates: 25 November 2025
City/Location: Online
Market: Asia Pacific
VisitScotland Attendance: Yes
Description: An online business-to-business workshop dedicated to tour operators and travel buyers from the Asia-Pacific, who are looking to contract with European tourism service providers and destinations.
Registration: Via ETOA
Name: VisitBritain – China and Northeast Asia Mission 2025
Event Dates: 26 – 28 November 2025
City/Location: Live (China)
Market: China
VisitScotland Attendance: Yes
Description: This is planned to be a workshop for UK suppliers to meet with Chinese buyers.
Registration: Via VisitBritain website
Name: Reborn Ecotourism Forum
Event Dates: November 2025 – tbc
City/Location: Live (China)
Market: China
VisitScotland Attendance: Yes
Description: Reborn Ecotourism Forum’s annual summit in China. During the conference, different events such as insight seminar, panel discussion, destination workshops, networking will be hosted.
Registration: Via Reborn Eco
December 2025
Name: USTOA Annual Conference & Marketplace
Event Dates: 1 – 5 December 2025
City/Location: Live (Washington, USA)
Market: North America
VisitScotland Attendance: Yes
Description: If you are actively working in the US market and already have established relationships with US tour operators, this is a great opportunity to meet and network with the industry’s main players. Attended by high level executives and offering a range of networking opportunities.
Registration: Via USTOA
January 2026
Name: Vakantiebeurs
Event Dates: 7 – 8 January 2026
City/Location: Live (Utrecht, Netherlands)
Market: Netherlands
VisitScotland Attendance: Yes
Description: Vakantiebeurs is the leading consumer and trade show for outbound travel from the Netherlands.
Registration: Via Vakantiebeurs
Name: Fitur: International Tourism Trade Fair
Event Dates: 21 – 25 January 2026
City/Location: Live (Madrid, Spain)
Market: Spain, South America
VisitScotland Attendance: Yes
Description: Fitur is the global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets in Ibero-America.
Registration: Via Fitur
February 2026
Name: Coach Tourism Association Conference & Workshop 2026
Event Dates: 7 – 10 February 2026
City/Location: Live (Londonderry, Northern Ireland)
Market: UK
VisitScotland Attendance: Yes
Description: An opportunity for member businesses to network and discuss opportunities and challenges of the coach tourism sector.
Registration: Via CTA
Name: VisitBritain Nordics workshop
Event Dates: Feb 2026 – tbc
City/Location: Live (Nordics)
Market: Nordics
VisitScotland Attendance: Yes
Description: This is a chance for UK suppliers to meet with buyers from across the Nordics region for one-to-one meetings and networking.
Registration: Not yet open – see VisitBritain website
March 2026
Name: ITB Berlin
Event Dates: 3 – 5 March 2026
City/Location: Live (Berlin, Germany)
Market: Germany
VisitScotland Attendance: Yes
Description: The world’s largest travel trade show offers opportunities for meeting appointments with German and international travel trade. Three days of B2B focus, this event is ideal for businesses already established or wanting to expand their offering in the German market.
Registration: Via ITB