This page is dedicated to the B2B events the Travel Trade team are attending and/or organising.
We are sharing the schedule below to give you the opportunity to meet the team and connect with Scottish tourism businesses through these events. Joining us at an event, exhibition or business development mission is a perfect occasion to source practical information and take inspiration for your next programmes.
There are a variety of events to choose from which we will update regularly.
If you have any queries, please contact travel.trade@visitscotland.com.
*VisitScotland attendance at events is subject to change.
May 2026
Name: Private Luxury Split
Event Dates: 10-13 May 2026
City/Location: Live (Split, Croatia)
Market: Global
VisitScotland Attendance: Yes
Description: With 115 global exhibitors and 120 European and transatlantic buyers, this is your chance to connect with luxury products through 1-2-1 meetings and networking.
Registration: Via Private Luxury
June 2026
Name: SHOP Shoulder & Off-Peak 2026
Event Dates: 12 June 2026
City/Location: Live (London)
Market: Global
VisitScotland Attendance: Yes
Description: SHOP is a new B2B event focused on driving demand beyond the high season. For destinations, suppliers and operators.
Registration: Via ETOA
September 2026
Name: VisitBritain – Australia Mission 2026
Event Dates: 13 – 18 Sept 2026
City/Location: Live (Australia)
Market: Australia
VisitScotland Attendance: Yes
Description: This is planned to be a workshop for UK suppliers to meet with Australian buyers.
Registration: Via VisitBritain website
November 2026
Name: ETOA Global European Marketplace
Event Dates: 2 November 2026
City/Location: Live (London)
Market: Global
VisitScotland Attendance: Yes
Description: Global tour operators and travel buyers meet the best European product in this contracting event. This workshop is exclusive to ETOA members.
Registration: Via ETOA
Name: World Travel Market
Event Dates: 3-5 November 2026
City/Location: Live (London, England)
Market: Global
VisitScotland Attendance: Yes
Description: Staged annually in London, World Travel Market (WTM) is a must attend B2B exhibition that provides a unique opportunity for the global travel trade industry to meet, network, negotiate and conduct business. By attending this event, businesses will efficiently, effectively and productively gain an immediate competitive advantage for their business and stay abreast with the latest developments in the travel industry.
Registration: Via WTM
Name: VisitScotland China Business Development Mission
Event Dates: Nov 2026 (dates TBC)
City/Location: China
Market: China
VisitScotland Attendance: Yes
Description: An in-market sales mission for those looking to connect with Chinese companies to discuss their luxury travel opportunities. The mission programme includes workshop, seminars, sales visit, and a networking event.
Registration: Submit Note of Interest to Alasdair.Maclauchlan@visitscotland.com.
Name: USTOA Annual Conference & Marketplace
Event Dates: 30 Nov – 4 Dec 2026
City/Location: Live (San Francisco, USA)
Market: North America
VisitScotland Attendance: Yes
Description: If you are actively working in the US market and already have established relationships with US tour operators, this is a great opportunity to meet and network with the industry’s main players. Attended by high level executives and offering a range of networking opportunities.
Registration: Via USTOA
January 2027
Name: UKInbound Britain & Ireland Marketplace (BIM)
Event Dates: 22 January 2027
City/Location: Live (London)
Market: Global
VisitScotland Attendance: Yes
Description: Event bringing together the ETOA, UKinbound, and VisitBritain networks and national and regional destinations across the UK and Ireland to promote the best of British and Irish tourism product to international, European, and domestic travel buyers.
Registration: Via ETOA