Travel Trade Events

This page is dedicated to the B2B events the Travel Trade team are attending and/or organising.

We are sharing the agenda below to give you the opportunity to meet the team and connect with Scottish tourism businesses through these events. Joining us at an event, exhibition or business development mission is a perfect occasion to source practical information and take inspiration for your next programmes.

There are a variety of events to choose from which we will update regularly.

If you have any queries, please contact

February 2024

Name: VisitBritain Nordics Roadshow
Event Dates: 7-8 Feb 2024
City/Location: Live (Sweden, Stockholm)
Market: Nordics
VisitScotland Attendance: Yes
Description: An opportunity to meet with Nordic travel trade as part of a networking and workshop style event.
Registration: Closed

March 2024

Name: ITB Berlin
Event Dates: 5-7 March 2024
City/Location: Live (Berlin, Germany)
Market: Germany
VisitScotland Attendance: Yes
Description: The world’s largest travel trade show offers opportunities for meetings with German and international travel trade. Ideal for businesses already established or wanting to expand their offering in the German market.
Registration: Closed


Name: Scottish Golf Tourism Week
Event Dates: 19-21 March 2024
City/Location: Live (Kingsmills Hotel & Spa, Inverness, Scotland)
Market: Global
VisitScotland Attendance: Yes
Description: A unique platform for businesses in Scotland to engage with international inbound golf tour operators through face-to-face appointments, familiarisation trips and nightly networking sessions.
Registration: via Scottish Golf Tourism Week website

April 2024

Name: VisitScotland Connect 2024
Event Dates: 17-18 April 2024
City/Location: Live (P&J Live, Aberdeen, Scotland)
Market: Global
VisitScotland Attendance: Yes
Description: An opportunity to meet with tour operators, travel advisors and DMCs from global markets, looking to contract for 2025 and 2026, with some FIT conversion still possible for 2024.
Registration: via VisitScotland Connect website