This page is dedicated to the B2B events the Travel Trade team are attending and/or organising.
We are sharing the schedule below to give you the opportunity to meet the team and connect with Scottish tourism businesses through these events. Joining us at an event, exhibition or business development mission is a perfect occasion to source practical information and take inspiration for your next programmes.
There are a variety of events to choose from which we will update regularly.
If you have any queries, please contact travel.trade@visitscotland.com.
*VisitScotland attendance at events is subject to change.
June 2026
Name: ETOA SHOP Shoulder & Off-Peak 2026
Event Dates: 12 June 2026
City/Location: Live (London)
Market: Global
VisitScotland Attendance: Yes
Description: SHOP is a new B2B event focused on driving demand beyond the high season. For destinations, suppliers and operators.
Registration: Via ETOA
September 2026
Name: VisitBritain – Australia Mission 2026
Event Dates: 13 – 18 Sept 2026
City/Location: Live (Australia)
Market: Australia
VisitScotland Attendance: Yes
Description: This is planned to be a workshop for UK suppliers to meet with Australian buyers.
Registration: Via VisitBritain website
Name: IFTM – International & French Travel Market
Event Dates: 15-17 September 2026
City/Location: Live (Paris)
Market: France
VisitScotland Attendance: Yes
Description: IFTM is the only B2B trade show specialising in French tourism where you can meet professionals from the Leisure, Business Travel, MICE, Group and technology sectors.
Registration: Via IFTM
October 2026
Name: VisitScotland Business Development Mission China & East Asia
Event Dates: 7 Oct 2026
City/Location: Live (London, UK)
Market: China and East Asia
VisitScotland Attendance: Yes
Description: An opportunity for tour operators and DMCs contracting for the China and East Asia markets to meet with Scottish suppliers as part of a networking and workshop style event.
Registration: Spaces are limited and attendance criteria apply. Please note interest to Travel.Trade@visitscotland.com
Name: VisitScotland Business Development Mission North America & Australia
Event Dates: 8 Oct 2026
City/Location: Live (London, UK)
Market: Australia and North America
VisitScotland Attendance: Yes
Description: An opportunity for tour operators, OTAs and DMCs contracting for the Australia and North America markets to meet with Scottish suppliers as part of a networking and workshop style event.
Registration: Spaces are limited and attendance criteria apply. Please note interest to Travel.Trade@visitscotland.com
November 2026
Name: ETOA Global European Marketplace
Event Dates: 2 November 2026
City/Location: Live (London)
Market: Global
VisitScotland Attendance: Yes
Description: Global tour operators and travel buyers meet the best European product in this contracting event. This workshop is exclusive to ETOA members.
Registration: Via ETOA
Name: World Travel Market
Event Dates: 3-5 November 2026
City/Location: Live (London, England)
Market: Global
VisitScotland Attendance: Yes
Description: Staged annually in London, World Travel Market (WTM) is a must attend B2B exhibition that provides a unique opportunity for the global travel trade industry to meet, network, negotiate and conduct business. By attending this event, businesses will efficiently, effectively and productively gain an immediate competitive advantage for their business and stay abreast with the latest developments in the travel industry.
Registration: Via WTM
Name: VisitScotland China Business Development Mission
Event Dates: 22-29 Nov 2026
City/Location: Shanghai and Beijing
Market: China
VisitScotland Attendance: Yes
Description: An in-market sales mission for those looking to connect with Chinese companies to discuss their product offering and contracting opportunities. The mission programme includes 1:1 workshops, seminars, sales visits, and networking events.
Registration: Submit Note of Interest to Alasdair.Maclauchlan@visitscotland.com.
Name: USTOA Annual Conference & Marketplace
Event Dates: 30 Nov – 4 Dec 2026
City/Location: Live (San Francisco, USA)
Market: North America
VisitScotland Attendance: Yes
Description: If you are actively working in the US market and already have established relationships with US tour operators, this is a great opportunity to meet and network with the industry’s main players. Attended by high level executives and offering a range of networking opportunities.
Registration: Via USTOA
December 2026
Name: Scotland’s New Experiences – DMC event
Event Dates: 2-3 Dec 2026
City/Location: Live (Edinburgh, UK)
Market: Global
VisitScotland Attendance: Yes
Description: Our event for DMCs – Scotland’s New Experiences – is a two-day workshop which gives you the opportunity to connect with a selection of new trade-ready Scottish businesses via a one-to-one appointments.
Registration: Note interest to Travel.Trade@visitscotland.com
January 2027
Name: UKInbound Britain & Ireland Marketplace (BIM)
Event Dates: 22 January 2027
City/Location: Live (London)
Market: Global
VisitScotland Attendance: Yes
Description: Event bringing together the ETOA, UKinbound, and VisitBritain networks and national and regional destinations across the UK and Ireland to promote the best of British and Irish tourism product to international, European, and domestic travel buyers.
Registration: Via ETOA
February 2027
Name: Coach Tourism Associaion (CTA) Annual Workshop 2027
Event Dates: 6-9 February 2027
City/Location: Live (TBC)
Market: UK
VisitScotland Attendance: Yes
Description: Annual CTA workshop and an opportunity for CTA member businesses to network and discuss opportunities and challenges of the coach tourism sector.
Registration: Via CTA
Name: VisitBritain France and Netherlands Sales Mission
Event Dates: Feb 2027 (dates TBC)
City/Location: Live (two-country roadshow, locations TBC)
Market: France / Netherlands
VisitScotland Attendance: Yes
Description: A platform for trade-ready British suppliers to connect with targeted buyers from France and the Netherlands.
Registration: Via VisitBritain
March 2027
Name: ITB Berlin
Event Dates: 16-18 March 2027
City/Location: Live (Berlin)
Market: Germany
VisitScotland Attendance: Yes
Description: ITB Berlin is the world’s leading travel trade show, bringing together thousands of global tourism professionals, destinations, and industry innovators at the Berlin Exhibition Grounds to network, showcase services, and pioneer the future of travel
Registration: Via VisitBritain (link for registration not available yet): Travel & Tourism Training Events | VisitBritain.org
April 2027
Name: VisitScotland Connect 2027
Event Dates: 14-15 April 2027
City/Location: Live (SEC, Glasgow, Scotland)
Market: Global
VisitScotland Attendance: Yes
Description: Our flagship business-to-business travel trade event will bring together Scottish suppliers with international and UK buyers.
Registration: Via VisitScotland Connect website