Themes and Sectors

No matter what your clients’ vision of the perfect trip is, Scotland can help to make it a reality. From hikes in the wilderness to exploring Scotland by rail. From visiting well-known Outlander locations, to discovering off-the-beaten-track destinations. Be inspired by our themes and sectors.

Agritourism

There’s field to fork experiences, sheepdog demonstrations, tiny lambs to bottle-feed, beautiful Highland Coos, and sunrise alpaca walks. Scotland is where you will find a farmyard adventure!

Farm stays & holidays

Castles

For the visitors who want to walk in the footsteps of a queen, immerse themselves in Scotland’s rich history, or maybe even live like a laird and stay overnight in regal accommodation, Scotland has plenty of castles to suit any demand!

Castles to visit in Scotland

Cities

For those more cosmopolitan souls, Scotland has eight cities for you to get your fix of hustle and bustle. From quaint high street shops to museums and stunning architecture, we have you covered!

Scotland’s 8 cities

Film & TV

From Braveheart to Disney’s Brave, Outlander to Game of Thrones, James Bond to the Avengers, Rebus to The Outrun – Scotland is the perfect backdrop for your favourite stories on the screen! Get your popcorn ready and discover Scotland’s most famous film & TV locations.

Film & TV locations in Scotland

Food & Drink

Scottish food is delicious – with much more than haggis and deep-fried Mars bars on the menu! From mouth-watering seafood to Aberdeen Angus beef, Scotland is sure to surprise your foodie clients with excellent food & drink offering. And there’s plenty of opportunities to sample Scotland’s best known export, with over 130 whisky distilleries.

Scottish food & drink

Islands

Scotland has almost 800 islands, each with their own unique character. With fascinating history and culture, dramatic landscapes and scenic beauty, an island-hopping adventure makes for an incredible holiday in Scotland.

Scotland’s islands

Meaningful travel

Together with Tourism Cares, VisitScotland has been working on our Meaningful Travel Map. Find travel experiences that positively support our communities and preserve our landscapes.

Scotland’s Meaningful Travel Map

Myths & Legends

Yes, everyone has heard of the famous Loch Ness Monster. But did you know Loch Morar also has a monster, called Morag? And that the Kelpies are actually one of the most dangerous Scottish spirits?

Discover Scottish myths & legends

Outdoors & Active

If your clients are looking to spend time in nature and enjoy the great outdoors, Scotland is the ideal destination. Discover the best hiking trails, cycling routes and water sports on offer.

Fun outdoor activities in Scotland

Public transport

Taking the train rather than renting a car has become one of the biggest trends, especially for our European guests. Not sure where to start? Have a look at our practical pages.

Green transport & eco-friendly travel