Why Scotland?
Explore Scotland and let your clients be inspired by beautiful landscapes, history, culture and traditions.
Why Scotland?
Find out more details on our cities, browse through Scotland’s regions and discover more about our beautiful and unique country. We hope this will give you further support to shape a unique and remarkable experience for your clients.
You will also learn how VisitScotland plays a lead role in the development of responsible tourism.
Themes and Sectors
No matter what your clients’ vision of the perfect trip is, Scotland can help to make it a reality.
Scotland's Regions and Cities
Scotland is a unique destination showcasing breath-taking scenery and landscape as well as remarkable architectural and historical sites.
Responsible Destination
VisitScotland plays a lead role in the development of responsible tourism through taking direct action on issues under our control.
Reasons to choose Scotland
Variety
From urban centres to scenic rural escapes, Scotland offers experiences for every client.
Cultural heritage
Iconic history, traditions, and world-famous festivals that attract global interest.
Year-round appeal
Seasonal events, outdoor activities, and cultural experiences available throughout the year.
Easy access & connectivity
Well-connected transport links and infrastructure for smooth travel planning.
Strong support for the travel trade
Dedicated resources, tools, and guidance from VisitScotland to help you plan and sell.
Responsible tourism leadership
Commitment to sustainability and eco-friendly travel options for conscientious clients.
Trade resources
Supplier directories, itineraries, and marketing assets designed for travel professionals.