Product Planning eBooks

This series of useful Travel Trade eBooks showcase the best of Scotland’s travel products, helping you plan holidays that will exceed your clients expectations on any budget!

Discover practical information, inspiration for holiday experiences, and featured product providers so you can package up Scottish holidays that even your most discerning clients will be blown away by.

We’ve included options that will work for a variety of clients, including couples and families to school groups and corporate away days – all presented with beautiful images to give you a real flavour of a visit to Scotland.



We’re a country so vibrant and adventurous that we’re never the same Scotland twice. That’s why our visitors keep coming back!

Your clients can enjoy incredible and unique experiences in our cities, out amongst the stunning landscapes, or even out on one of our mystic and ancient islands. Every day of the year there is a music gig, cultural event or week-long festival, celebrating everything from traditional music to mountain biking, and Highland games to golf.


Unique Experiences

One thing Scotland is guaranteed to give your clients is a unique experience that will stay with them a lifetime!

Only in Scotland you can visit a world-famous Scotch whisky distillery, follow the Aberdeen Angus beef trail, see Harris Tweed being woven by hand, sail on a loch, ride a steam train in the Cairngorms National Park and immerse yourself in truly magical experiences.


History & Culture

Scotland has an incredible history stretching back thousands of years – from ancient Picts, Roman conquerors and Vikings, to fallen monarchs, noble clansmen and much, much more!

Visitors can still see many of the remnants of history today, from mysterious standing stones to fine castles, fascinating exhibits to interactive displays. Develop a programme for your clients using one of our itineraries or driving routes across the country – or take a look at a range of products to really experience the traditional culture and stories of Scotland.


Scenery and Landscapes

The breath-taking landscapes of Scotland have their own special uniqueness, with towering mountains, glittering lochs, thick Caledonian Forest, and miles upon miles of golden beaches.

The regions have their own unique geography to explore, and every season has its own magical highlights that set off the land beautifully. Your clients can enjoy snow covered mountains in winter, lambs and colourful flowers blooming in spring, lush green vistas under summer sunshine, or stunning oranges, reds and golds that crown the land in autumn.


Film and Literature

Our stunning TV and film locations can help you build an inspirational trip to Scotland, taking in some of the most iconic and beautiful spots across the country.

This theme is a great opportunity to let your clients to follow in their favourite character’s footsteps by creating a specific programme, perhaps around a hit series such as Outlander, or alternatively weaving in a few stops as part of a wider trip.


Food and Drink

Scotland truly is a feast for the senses, where visitors can indulge their taste buds and sample our world-class produce!

While the main reason for visiting may be the scenery, history and culture, our delicious food and drink will make their trip extra special. Your clients can feast like a king on the best of Scottish produce and enjoy our many incredible eateries, including Michelin star restaurants and delightful foodie experiences.


Holiday and Breaks

Your clients can have any type of holiday they wish for in Scotland. A trip could cater for multi-generations, be on paradise islands, or feature luxury and indulgence!

Scotland has a variety of intriguing and historic attractions, beautiful landscapes and driving routes, adventure activities abounding, friendly yet cosmopolitan cities, and all based within a compact country that has excellent transport links and is very easy to explore. Let us inspire you with the types of holidays on offer.