The Spirit of the Highlands and Islands project is a partnership project between The Highland Council and High Life Highland, in collaboration with VisitScotland

With thanks to our funders: Inverness and Highland City Region Deal, European Regional Development Fund, Scottish Government, NatureScot and Highlands and Islands Enterprise

Our aim is to encourage visitors to explore and experience all the parts of the Highlands and Islands, from Arran and Cumbrae to Shetland, and to showcase the unique natural and cultural heritage of the region.

Ultimately, we wish to achieve a better seasonal and geographical spread, by growing capacity in more rural and off the beaten track areas and in the shoulder season

The project also encourages deeper engagement with our distinctive heritage and authentic connections with rural communities by influencing visitors to enjoy slow and immersive travel, maximising the benefits and contributing to the sustainable recovery of the tourism sector post-pandemic. The diversity of the Highlands and Islands – its spirit – is at the heart of the project, with places, people and their stories being key themes.