Why Scotland?

Explore Scotland and let your clients be inspired by beautiful landscapes, history, culture and traditions. Find out more details on our cities, browse through Scotland’s regions and discover more about our beautiful and unique country. We hope this will give you further support to shape a unique and remarkable experience for your clients.

You will also learn how VisitScotland plays a lead role in the development of responsible tourism. We hope that our responsible tourism suggestions will encourage further your clients to travel more sustainably, while respecting our natural environment.

Reasons to choose Scotland   

Variety  

From urban centres to scenic rural escapes, Scotland offers experiences for every client. 

Cultural heritage  

Iconic history, traditions, and world-famous festivals that attract global interest. 

Year-round appeal 

Seasonal events, outdoor activities, and cultural experiences available throughout the year. 

Easy access & connectivity  

Well-connected transport links and infrastructure for smooth travel planning. 

Strong support for the travel trade  

Dedicated resources, tools, and guidance from VisitScotland to help you plan and sell. 

Responsible tourism leadership  

Commitment to sustainability and eco-friendly travel options for conscientious clients. 

Trade resources  

Supplier directories, itineraries, and marketing assets designed for travel professionals.