This page is dedicated to the B2B events the Travel Trade team are attending and/or organising.
We are sharing the schedule below to give you the opportunity to meet the team and connect with Scottish tourism businesses through these events. Joining us at an event, exhibition or business development mission is a perfect occasion to source practical information and take inspiration for your next programmes.
There are a variety of events to choose from which we will update regularly.
If you have any queries, please contact travel.trade@visitscotland.com.
*VisitScotland attendance at events is subject to change.
January 2026
Name: UKInbound Britain & Ireland Marketplace (BIM)
Event Dates: 30 January 2026
City/Location: Live (London)
Market: Global
VisitScotland Attendance: Yes
Description: Event bringing together the ETOA, UKinbound, and VisitBritain networks and national and regional destinations across the UK and Ireland to promote the best of British and Irish tourism product to international, European, and domestic travel buyers.
Registration: Via UKInbound
February 2026
Name: VisitBritain Nordics workshop
Event Dates: 4 – 5 February 2026
City/Location: Live (Sweden, Stockholm)
Market: Nordics
VisitScotland Attendance: Yes
Description: This is a chance for UK suppliers to meet with buyers from across the Nordics region for one-to-one meetings and networking.
Registration: See VisitBritain website
Name: Coach Tourism Association Conference & Workshop 2026
Event Dates: 7 – 10 February 2026
City/Location: Live (Londonderry, Northern Ireland)
Market: UK
VisitScotland Attendance: Yes
Description: An opportunity for member businesses to network and discuss opportunities and challenges of the coach tourism sector.
Registration: Via CTA
March 2026
Name: ITB Berlin
Event Dates: 3 – 5 March 2026
City/Location: Live (Berlin, Germany)
Market: Germany
VisitScotland Attendance: Yes
Description: The world’s largest travel trade show offers opportunities for meeting appointments with German and international travel trade. Three days of B2B focus, this event is ideal for businesses already established or wanting to expand their offering in the German market.
Registration: Via ITB
Name: Scottish Golf Tourism Week (SGTW)
Event Dates: 10-12 March 2026
City/Location: Live (Edinburgh, Scotland)
Market: Global
VisitScotland Attendance: Yes
Description: SGTW showcases golf and golf-related businesses in Scotland, the Home of Golf. A platform for global buyers to connect directly with Scottish suppliers.
Registration: Via SGTW
April 2026
Name: VisitScotland Connect 2026
Event Dates: 15-16 April 2026
City/Location: Live (SEC, Glasgow, Scotland)
Market: Global
VisitScotland Attendance: Yes
Description: Our flagship business-to-business travel trade event will bring together Scottish suppliers with international and UK buyers.
Registration: Via VisitScotland Connect website
June 2026
Name: SHOP Shoulder & Off-Peak 2026
Event Dates: 12 June 2026
City/Location: Live (London)
Market: Global
VisitScotland Attendance: Yes
Description: SHOP is a new B2B event focused on driving demand beyond the high season. For destinations, suppliers and operators.
Registration: Via ETOA
November 2026
Name: ETOA Global European Marketplace
Event Dates: 2 November 2026
City/Location: Live (London)
Market: Global
VisitScotland Attendance: Yes
Description: Global tour operators and travel buyers meet the best European product in this contracting event. This workshop is exclusive to ETOA members.
Registration: Via ETOA
Name: World Travel Market
Event Dates: 3-5 November 2026
City/Location: Live (London, England)
Market: Global
VisitScotland Attendance: Yes
Description: Staged annually in London, World Travel Market (WTM) is a must attend B2B exhibition that provides a unique opportunity for the global travel trade industry to meet, network, negotiate and conduct business. By attending this event, businesses will efficiently, effectively and productively gain an immediate competitive advantage for their business and stay abreast with the latest developments in the travel industry.
Registration: Via WTM