There is so much creativity in the Scottish agritourism space right now. Scotland’s farms have bags of personality and offer a unique spin on the traditional Scottish countryside break. Farms can offer an ethical and sustainable choice for Scottish holidays. From fun day-trips to overnight retreats, there are all kinds of exciting options for your clients. Make sure to factor in farm-tours and agritourism experiences into your 2025 plans.
Immerse Yourself in Scotland’s Nature this Year
Capture Scotland’s raw beauty and sweeping landscapes this year and check out some of the latest nature experiences and products for travel trade. Whether your clients want to get active outdoors or slow down and take in the local wildlife, there’s something for every itinerary in 2025.
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Experience Scotland’s Heritage and Culture in 2025
Scotland has a rich heritage and culture and there are plenty of new experiences and attractions to discover in 2025 that are travel trade ready. From engaging new heritage centres to reopening of historic castles and cutting-edge exhibitions, come and see what Scotland has to offer in the year ahead.
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Amazing Scottish Accommodation for 2025
A new year brings exciting new developments in the Scottish accommodation scene. From stand-out city-centre hotels for large groups, to cosy rural getaways for smaller parties, find out all about the innovative renovation projects and new products available to the travel trade in 2025.
Stay in a Scottish Castle
Scotland’s castles offer your clients more than just daytime tours – many Scottish castles provide unique overnight accommodation too. From 5-star castle hotels to exclusive-use properties, staying in a fairytale castle is not just a dream! Help your clients immerse themselves in Scotland’s rich heritage with an unforgettable castle stay experience.
What’s New in 2024 and Beyond?
There are many reasons to make Scotland the place to be in 2024. Visitors this year are guaranteed to make unforgettable memories while exploring the country’s vibrant cities and stunning landscapes on new trails, discovering exciting attractions, resting their heads in dreamy new accommodation and tasting all that Scotland’s larder has to offer.
Outstanding Accommodation
In Scotland, visitors are spoiled for choice when looking for a place to stay; there are luxurious five-star experiences, friendly farms with lodges on site, incredible treehouses, and even floating hotels. Late 2023 and 2024 sees the opening of many exciting new properties.
Raise a Dram at a New Distillery
This year is set to be the best yet to sample some of our most famous spirits. Scotland’s rugged landscapes, varied botanicals, natural produce and history of distilling mean there are plenty of places across the country to enjoy our hand-crafted whiskies and gin. Complete your clients’ holiday to Scotland in 2024 with a trip to a distillery.
Spectacular Scottish Food & Drink
From mouth-watering seafood served straight from the boat, to foraging experiences and the best of plant-based cuisine – Scotland’s larder promises a treat for the tastebuds, every time. 2024 will see some exciting new trade-ready products opening, as well as new offerings from established businesses.
Amazing Scottish Agritourism
Farm holidays, tours and day trips are trending right now with their emphasis on local produce and exciting animal experiences. Not to mention beautiful accommodation and landscapes. Treat your clients to something a little different this year and include a working farm visit in your plans. From hairy Highland coos to spring lambs, there are all kinds of cute creatures to see!