What’s New in 2024 and Beyond?

Perth Museum

There are many reasons to make Scotland the place to be in 2024. Visitors this year are guaranteed to make unforgettable memories while exploring the country’s vibrant cities and stunning landscapes on new trails, discovering exciting attractions, resting their heads in dreamy new accommodation and tasting all that Scotland’s larder has to offer.

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Amazing Scottish Agritourism

Farm holidays, tours and day trips are trending right now with their emphasis on local produce and exciting animal experiences. Not to mention beautiful accommodation and landscapes. Treat your clients to something a little different this year and include a working farm visit in your plans. From hairy Highland coos to spring lambs, there are all kinds of cute creatures to see!

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Unbeatable Scottish Heritage & Culture

Scotland’s heritage & culture offering is vast and varied so we’ve selected some of the most exciting trade-ready products for 2024 – right here! With lots of new openings and some wonderful anniversaries coming up your clients will be spoilt for choice across Scotland. Notable anniversaries include the 200th birthday of HMS Unicorn in Dundee and the 10-year anniversary of the Kelpies – one of Scotland’s most iconic landmarks. Whether on a city break or a country escape, visitors are in for a treat in 2024…

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Sensational Scottish Cycling

Fresh after the UCI Cycling World Championships, Scotland is undoubtedly one of the world’s cycling hotspots. Unforgettable landscapes are guaranteed, and Scottish roads are really perfect for bikes. You’ll find incredible opportunities across the country from routes like Round the Forth, Hoy on Hoy and the Kirkpatrick C2C along with travel-trade ready companies waiting to wow your clients.

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